Digital marketing; what are its most important terms? And how do I start?

Digital marketing has its own unique set of terms and jargon. Here are some of the most important terms to know:

  1. SEO: Search Engine Optimization, the practice of optimizing your website to rank higher in search engine results pages (SERPs).

  2. PPC: Pay-Per-Click advertising, a model of internet marketing in which advertisers pay each time a user clicks on one of their ads.

  3. SEM: Search Engine Marketing, a form of online advertising that involves promoting websites by increasing their visibility in search engine results pages.

  4. CTR: Click-Through Rate, the ratio of users who click on a specific link to the number of total users who view a page or email.

  5. CPC: Cost-Per-Click, the price you pay for each click on your ad in a PPC campaign.

  6. Impressions: The number of times an ad is displayed or shown.

  7. Conversion: A desired action taken by a user, such as filling out a form, making a purchase, or downloading an app.

  8. Landing Page: A standalone web page that is specifically designed for a marketing or advertising campaign.

  9. Content Marketing: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

  10. Social Media Marketing: The process of gaining website traffic or attention through social media sites.

To start with digital marketing, you should:

  1. Define your target audience and set goals.
  2. Develop a website and optimize it for search engines.
  3. Create social media accounts and post regularly.
  4. Develop a content marketing plan and create valuable content.
  5. Consider paid advertising options like PPC or social media ads.
  6. Track and analyze your results to optimize your strategies over time.

Remember, digital marketing is an ongoing process, and it’s important to continuously test and refine your strategies to improve your results.

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